“I run a hair salon on my own, but new customers do not come back”
Route A: Follow up through a LINE Official Account 3 and 21 days after each visit to encourage a return visit
Make post-visit follow-up through a LINE Official Account the first improvement, rather than ads for new customers. Measure the sign-up rate, reply rate, and rebooking rate over 30 days, and add Instagram posts and in-salon perks once the effect is confirmed.
Steps to start today
- 1Open a LINE Official AccountBy September 29, 2026, set up a LINE Official Account and aim to register 10 first-time customers using an in-store card and a 30-second explanation at checkout. State at sign-up that booking reminders will be sent and how to stop them.
- 2Create a return-visit record in Google SheetsBy September 29, 2026, create a sheet that records the customer name or ID number, first visit date, treatment, suggested next visit, LINE registration, rebooking date, and perk use.
- 3Write three LINE messagesBy September 30, 2026, write a thank-you for 3 days after the visit, a condition check for 21 days after, and a rebooking reminder for 45 days after, each within 120 characters. Limit each message to one offer and include a reply prompt or booking link.
- 4Send post-visit follow-ups to 10 new customersBy October 5, 2026, message each of the 10 first-time customers individually. Mention one detail of their treatment, and give customers who book their next visit a bangs trim or a short treatment.
- 5Calculate the rebooking rateOn October 12, 2026, total the sign-up rate, replies, bookings, rebooking rate, and perk use in Google Sheets. If there are fewer than 3 rebookings, change only one of the wording, send date, or perk, and compare again with another 10 customers.
Reference and validation data
- INFERENCEA LINE Official Account creates a channel for continuing to send booking reminders to customers after their visit.
- INFERENCEMeasuring the rebooking rate and sign-up rate after a first visit requires recording each customer's visit date, reminder date, and booking date.
- NEEDS_HUMAN_CHECKThe effect on profit of adding a bangs trim or a short treatment as a rebooking perk depends on the salon's treatment time, costs, and regular prices.
Smallest deliverable to build first
Within 7 days from September 28, 2026, create a LINE Official Account sign-up card, three messages for 3, 21, and 45 days after a visit, a booking link, and a Google Sheets file that records each customer's expected next visit.
First customer to target
10 new customers making their first visit on or after September 28, 2026. Invite them to register on LINE at checkout, and note their hair concern and the suggested timing of their next visit in one line.
Concrete monetization path
Follow up with the 10 new customers and win 3 rebookings within 30 days. Instead of a ¥500 discount, give rebooking customers one bangs trim or a short treatment.
Biggest pitfall or risk
Broadcast messages may come across as too sales-driven, increasing unsubscribes or the burden of replying. Keep messages short and personal, and show how to stop receiving them.